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THE BRAND HUMANIZATION FRAMEWORK

Bring a human-centric approach to your corporate messaging

CLIENTS WHO WORK WITH US HAVE FOUND

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01

Higher employee retention and engagement

02

Better rates of customer acquisition and retention

03

Greater brand awareness, brand affinity and elevated brand reputation

04

More profitable community partnerships and greater community impact

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THE FRAMEWORK IS DELIVERED IN 2-4 STAGES IN OVER 2-9 MONTHS

1

FIND

The discovery and onboarding stage.  This is where we uncover the organizations goals to build alignment

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2

DRAW

In this stage we conduct an initial C-Suite workshop followed by a 1/2 day team workshop.  Our workshops uncover the human data points necessary for Brand Humanization™.

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3

ENGAGE

In this stage of the Framework clients integrate the human data points deeper into the organizational processes and departmental functions. A series of sessions and services are available based on your needs.

4

EMPOWER

Stage 4 delivers ongoing coaching and community support.  We work with you to ensure continuous execution while connecting you with others who work within Brand Humanization™ Framework

What people have to say

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"We hired a traditional marketing firm 2 years ago to bring our brand to life, and although they created some pretty marketing material for us, there was just something missing. The real juice of who we were just didn't show through. It felt impersonal. Then we met with Dave Vanz on his concept of humanizing brands, we immediately hit it off. This was missing from our marketing and our message. Our culture and our staff are amazing examples of who we are but they were nowhere to be seen in our marketing. With Soweo's help, in less than a year, we transformed our position in the marketplace. Showing the real value proposition we had all along... our culture and our team members. SOWEO's approach to marketing is authentic and real. Something that is a must for any business looking to break through the noise in today's digital landscape. Soweo brings your company's story to life!"

Brett Young, CEO at Erb & Young Insurance

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Vladimir Balon

Co-Founder, Intego Group

Soweo impacted our culture in the U.S. and Ukraine and changed the dynamic of how we communicate with our clients. Their efforts took us through an otherwise difficult year and brought us out on top.

Kunal Patel

Founder, Indienomicon

Soweo is like Redbull for our marketing efforts. It has helped give us energy and a pathway to create content that is so natural for us and we're seeing the results.

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